The Capstone Class- Campaigns Time

First week of classes: success. Feelings of stress and being overwhelmed: without a doubt.

Being a senior is already nerve-wracking with the future being more unknown then ever before, but I have to make it to graduation first. Classes this semester will be nothing less than challenging. I already feel as though I’ll be pushed harder than ever and I’m ecstatic. We go through freshmen year and it’s basically a review of every American folktale or algebra problem we did in high school. Sophomore year presented its difficulties, but nothing a few all-nighters couldn’t take care of. Last year felt like freshmen year for me all over again seeing as how at one point I completely changed my major and took 100-level classes to figure out what I was doing with my life. At last I’ve made it to the final round; the light at the end of the tunnel is appearing brighter and brighter.

The capstone class is where we finally take on a real campaign. Knowing that we are working with a real non-profit organization to create an advertising campaign in which we promote their company in the best way is both invigorating and daunting. The project will be done through Protect America’s “Pay if Forward” challenge in which teams from various schools compete against each other to have the best campaign. Our school (University of South Alabama) will be competing with the University of Florida and Michigan State. This opportunity will be very humbling and rewarding at the same time. The chance to get to have this real-life experience will strongly add to our skill-sets and prepare us for the professional life.

No witty saying or wise words to leave you with today, but instead a request. Comment about your campaigns experience and how you worked/or are working through it!